Toi Sweeney

CEO & Founder, The Well Dressed Brand 

The Well Dressed Brand is the brainchild of Founder and Chief Style Officer Toi Sweeney, an award-winning fashion stylist, brand image strategist, speaker, entrepreneur, certified Fascination Advantage™ coach, and the author of Secrets of a Well Dressed Brand.

From founding her own design firm, Her Majesty the Queen, to managing the image of almost 30 TV personalities at the leading home shopping network, she uses her background to tell original stories through fashion.

Toi’s passion and talent has earned her a variety of honors and accomplishments. Presented with a prestigious Telly Award and featured in The Philadelphia Inquirer, Main Line Today, and other mediums, she lends her style expertise and innovative approach to video production, web commercials, and print pieces.